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Nov 05, 2019

14 years success story of GLAMOUR-days shopping marathon wins Bronze Effie Award

The success of GLAMOUR-days, the Hungarian national shopping marathon with
fourteen years of history, has convinced the jury of the 18th Hungarian Effie Awards.
Thus, the leading Hungarian glossy media brand can celebrate its 15th birthday with a
gleaming gift: a Bronze Effie in the category of Long-term effectiveness.

The GLAMOUR-days coupon program was nominated for the Effie Awards by the magazine’s
publisher, Ringier Axel Springer Hungary Ltd. in the Long-term effectiveness category.
GLAMOUR organized its first biannual discount coupon shopping days in 2005 and achieved
instant success among Hungarian consumers. The outrageous popularity which surrounds
GLAMOUR-days shopping marathon is well illustrated by the fact that it multiplied its
attractiveness in the past 14 years: while in 2005 36 brands were represented on the first,
one-day sale, now in 2019, 320 brands were waiting for customers on the 5-days-event.

The Effie Awards is the only competition in the advertising industry that evaluates campaigns
based on the effectiveness of marketing communications. According to the decision of the
professional jury, GLAMOUR-days has earned the Bronze Effie Award this year. This means
really special birthday present for the magazine which celebrates its 15th anniversary this
October.

About Ringier Axel Springer Hungary

Ringier Axel Springer Hungary is one of the leading media groups in Hungary. Its portfolio includes strong brands like market leader Blikk, as well as Blikk.hu, Kiskegyed, GLAMOUR and Profession.hu. Budapest-based Ringier Axel Springer Hungary Ltd. has over 400 employees and is the subsidiary of Ringier Axel Springer Media AG, the Swiss-German owned media group, which operates in Central and Eastern Europe and manages an extensive portfolio of more than 200 digital and print products in the expanding markets of Poland, Hungary, Slovakia, Serbia, Estonia, Lithuania and Latvia.

Press contact:

Eszter Varga

Corporate Communications Manager

Ringier Axel Springer Hungary Kft.

M: +36 30 606 7215