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Ringier Axel Springer Hungary vamped up its activity this year with public events and digital media training

Ringier Axel Springer Hungary made a debut with public events in B2B and B2C in 2018. Its two media brands, GLAMOUR and EgészségKalauz.hu successfully launched its own public event. Meanwhile, the publisher responded to market demands with its Digital Media Campus training by holding a series of 8 trainings that are primarily useful for marketing communications professionals.

The Hungarian edition of GLAMOUR magazine successfully imported the Beauty Festival concept this year, which has been running smoothly in Western Europe. The two-day beauty fair held at an exclusive venue open to visitors that buy tickets lined up the army of beauty brands to offer pampering treatments, advice and please the target audience with professional presentations. Some two thousand visitors were eager to see beauty heaven over the two days, while the Instagram echo of the event reached nearly 245,000 people in a single weekend.

The health portal EgészségKalauz.hu likewise joined the end-of-year conference season with its event breaking the title Health Marketing in the Online Media. The full-day professional programme was a full house at first shot, with topics focusing on digital health communication generating real conversion attracting some one hundred and fifty professionals from around the country and the capital.

Ringier Axel Springer Hungary likewise placed the Digital Media Campus (DMC) training on the market. The four-months training specifically focusing on practical knowledge primarily helps professionals working in the field of marketing communications to manoeuvre confidently in the world of digital platforms and use these functions in routine brand management as best possible. "All the practical information I received really broadened my horizons. It inspires me to come up with new ideas and solutions in my work and I even learned something I was able to soon use in a specific situation," said Rita Szabó, corporate communications officer at AUDI HUNGARIA Ltd. about the most important benefits of the Digital Media Campus training.

The successful launch of events to which tickets are sold or have a training fee does not mean that a new division was set up within Ringier Axel Springer Hungary; however, public B2B and B2C events may be great additions to the core activity of the publishing company in the long run.

About the Ringier Axel Springer Hungary group

The Ringier Axel Springer Hungary group is one of the leading media corporations in Hungary. Its portfolio includes strong brands, like market leader Blikk, Blikk.hu, popular Kiskegyed, well-known GLAMOUR and Profession.hu. Noizz.hu online magazine targeting millennials was added to the range of editions in 2017. The Budapest-based Ringier Axel Springer Hungary group, the subsidiary of Swiss-German owned Ringier Axel Springer Media AG, is the leading integrated multimedia corporation in Central-Eastern Europe.

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Ringier Axel Springer Hungary Launces Its First Bookazine

Ringier Axel Springer Hungary introduces a new product under the name Bookazine Bestseller. The first volume of the bookazine series focusing on history is out on the shelves of magazine and bookstands from today, which presents the events unfolding, the impacts and the historical background of WWI in a colourful volume packed with information.

The first bookazine published by Ringier Axel Springer Hungary is out on the shelves of newspaper and bookstands on the centenary of the end of WWI, on the date on which the treaty ending the war actually was signed. The volume combines the advantages of presenting topics in educational book and magazine format: it presents the massive conflict through ample visual content by providing detailed and comprehensive information as well.

"We are publishing our first bookazine in twenty thousand copies and selling it nationwide through magazine and book sales networks. The Bookazine Bestseller series will be published next year by presenting another field of history and we plan on publishing it as a periodical issue in the long run," said Gergely Tóth-Császár, publishing director of Ringier Axel Springer Hungary.

The volume published with the title History of the First World War targets the average adult reader interested in the topic. The adult audience is truly relevant this time round: the volume presents horrific moments richly illustrated with contemporary photos by showing readers the true face of the war. The volume offers something new in terms of content from a local perspective by analysing events from the angle of the British Empire and focusing on the role of the super powers.

"Our first bookazine may be a useful addition to Hungarian literature focusing on WWI; moreover, it also offers a less conventional, but relevant outlook that is difficult to access from other sources. One of these is the compilation that sheds light on in how many ways and in what manner the Great War generated changes to the social role of women, equally impacting today's social framework. This chapter alone is an addition to Hungarian information dissemination by offering a valuable gender base," said Kinga Koszó-Stammberger, editor-in-chief of GEO magazine, who, as an expert in history, is also responsible for the content editing of Bookazine Bestseller.

About the Ringier Axel Springer Hungary group

The Ringier Axel Springer Hungary group is one of the leading media corporations in Hungary. Its portfolio includes strong brands, like market leader Blikk, Blikk.hu, popular Kiskegyed, well-known GLAMOUR and Profession.hu. Noizz.hu online trend magazine for the millennials target group was added to the portfolio in 2017. The Budapest-based Ringier Axel Springer Hungary group, the subsidiary of Swiss-German owned Ringier Axel Springer Media AG, is the leading integrated multimedia corporation in Central-Eastern Europe.

Press contact:

Eszter Varga
Corporate Communications Manager
Ringier Axel Springer Hungary Kft.
M: +36 30 606 7215
eszter.varga@ringieraxelspringer.hu

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GLAMOUR Magazine's Wardrobe Refreshment Action Helped NANE Society This Year

GLAMOUR magazine held its successful clothes swap action for the 5. time last weekend on 29-30 September in Budapest Fashion Street. Sticking to traditions, the campaign once again served good causes: in addition to promoting environmentally-friendly consumption amongst shoppers, the sum collected from the weekend shopping of readers, over 650,000 HUF has been donated to Hungarian ‘Women For Women Against Violence Society’ (NANE). Donation will cover the setting-up of an online call center which enables volunteers to receive emergency calls from their homes also.

GLAMOUR organizes its environmental conscious charity action year-by-year: the magazine askes its readers and social followers to reduce their eco-footprint and not to discard clothes they don't wear anymore, but to act responsibly and send them into the editorial office in the magazine's iconic pink bag. The magazine sets up its pop-up shop explicitly for passing these clothes to new owners who can grab trendy pieces for 500 HUF each.

This year's Wardrobe Refreshment broke records: more GLAMOUR-branded bags stuffed with clothes were offered than ever before. The number of pink bags exceeded last year’s amount by 25 percent. A sum of more than 650,000 HUF (2,000 EUR) were donated for the in-style second-hand clothes which is offered to Hungary’s Women For Women Against Violence Society (NANE) by the magazine. Clothes remaining after the event is offered to Hungarian Charity Service of the Order of Malta by GLAMOUR’s publisher, Ringier Axel Springer Hungary.

„Toll free emergency phone line of NANE receives the calls of abuses women for nearly 25 years, since 1994. Our helping experts handle nearly 1,000 calls each year in their own free time, in voluntary work. GLAMOUR’s offering finally enables us to renew the whole system of our telephone line so it will be easier to redirect calls into the homes of our volunteers. This really means a help for us”, said Zsuzsanna Winkler from NANE.

My thank you belongs primarily to our readers and followers because year-by-year more of them take the effort to send in their clothes they no longer wear and participate on our event. The number of our partners also rose this year: above the operator company of Fashion Street, Surf detergent brand, Foxpost package-order service and Bubbles cleaning network joined our common goal. My colleagues at the editorial office have also been working for the success of this action for months. I am thankful for the effors of all participants”, said Krisztina Maróy editor-in-chief of GLAMOUR.

Wardrobe Refreshment project was supported by five Hungarian fashion vloggers this year – Vivien Alexy, Hajni Herczeg, Soulshine by Andi, Ditke and Kitti Czene. The influencer cooperation managed by HIVE Creative agency was successful: a total of 19 thousand followers liked the Instagram posts of the five vloggers, their YouTube videos reached alltogether 128 thousand people. Their posts received 5 thousand likes and 250 comments on YouTube.

About the Ringier Axel Springer Hungary group

The Ringier Axel Springer Hungary group is one of the leading media corporations in Hungary. Its portfolio includes strong brands, like market leader Blikk, as well as Blikk.hu, popular Kiskegyed, well-known GLAMOUR and Profession.hu. Budapest-based Ringier Axel Springer Hungary group employs over 400 employees and is the subsidiary of Ringier Axel Springer AG, the Swiss-German owned leading integrated multimedia corporation in Central and Eastern Europe.

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GLAMOUR Celebrates The Revolution of Love With Exklusive Fashion Portrait Series

The special fashion portrait series with which GLAMOUR magazine and the organisers of Sziget Festival celebrated Love Revolution this year is out. The photo series captured by the young Junior Prima Award winner photographer Wanda Martin using festival goers as models promotes peaceful coexistence of diversity and the harmony of unique styles.

 

Sziget Festival announced the Love Revolution this year promoting peaceful coexistence upholding the values of diversity. One of the most successful fashion magazines in Hungary, GLAMOUR, joined this initiative with a fashion portait series to show people the true face of diversity of beauty and the harmony of unique styles.

"Sziget is a big festival for all. The community of Sziget was formed 25 years ago to create a temporary “dream state” together, which became the centre of Europe for the meeting point of cultures. Respect for the freedom of the individual, the right of freedom of conscience and lifestyle, freedom of expression or freedom of knowledge and respect for the environment is not a question for us. A series of compelling photos linked to the multiculturalism and diversity of Sziget taken at Sziget Festival was published in the October issue of GLAMOUR magazine through the collaboration of photographer Wanda Martin," said the organisers of the popular festival.

"Strengthening the values of equality, tolerance and freedom in the soul of the younger generation has today become important above all. We primarily address young women in the magazine, on the fashion site and social media platforms, so it is a priority for us to show them the vision of a liveable, happy life and to try to encourage them to be open, realise themselves and fulfil their dreams," – highlighted the background of the cooperation Krisztina Maróy, editor-in-chief of the magazine.

The We Are Open movement joined Sziget Festival this year and likewise seeks to make tolerance and acceptance general values shared in Hungary. The special GLAMOUR photo series of the 2018 Sziget Festival was created to celebrate these values, with the editors of the magazine requesting Junior Prima Award winner photographer Wanda Martin to shoot this series. Now working in London and Budapest, Wanda completed her studies at the London College of Fashion, Moholy-Nagy University of Art and Design and Eötvös Lóránd University.

The photo series is accessible on Instagram, YouTube and in publications of the editorial.
https://www.instagram.com/p/Bn3Xn7siYjm/?taken-by=glamourhungary
https://www.youtube.com/watch?v=ZftZNOI1haU&t=5s

https://www.glamour.hu/divathirek/eljen-a-szeretet-forradalma-ilyen-szines-volt-a-sziget-fesztival-2018-ban-33221

In association with:
Photos: Wanda Martin
Editor: Borbála Nagy-György
Styling: Judit Pintér, Irina Szkiba

About the Ringier Axel Springer Hungary group

The Ringier Axel Springer Hungary group is one of the leading media corporations in Hungary. Its portfolio includes strong brands, like market leader Blikk, Blikk.hu, popular Kiskegyed, well-known GLAMOUR and Profession.hu. Noizz.hu online trend magazine for the millennials target group was added to the portfolio in 2017. The Budapest-based Ringier Axel Springer Hungary group, the subsidiary of Swiss-German owned Ringier Axel Springer Media AG, is the leading integrated multimedia corporation in Central-Eastern Europe.

Press contact:

Eszter Varga
Corporate Communications Manager
Ringier Axel Springer Hungary Kft.
M: +36 30 606 7215
eszter.varga@ringieraxelspringer.hu

Viktória Vető
Press Chief
Sziget Cultural Management Office
veto.viktoria@sziget.hu

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