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GLAMOUR Magazine's Wardrobe Refreshment Action Helped NANE Society This Year

GLAMOUR magazine held its successful clothes swap action for the 5. time last weekend on 29-30 September in Budapest Fashion Street. Sticking to traditions, the campaign once again served good causes: in addition to promoting environmentally-friendly consumption amongst shoppers, the sum collected from the weekend shopping of readers, over 650,000 HUF has been donated to Hungarian ‘Women For Women Against Violence Society’ (NANE). Donation will cover the setting-up of an online call center which enables volunteers to receive emergency calls from their homes also.

GLAMOUR organizes its environmental conscious charity action year-by-year: the magazine askes its readers and social followers to reduce their eco-footprint and not to discard clothes they don't wear anymore, but to act responsibly and send them into the editorial office in the magazine's iconic pink bag. The magazine sets up its pop-up shop explicitly for passing these clothes to new owners who can grab trendy pieces for 500 HUF each.

This year's Wardrobe Refreshment broke records: more GLAMOUR-branded bags stuffed with clothes were offered than ever before. The number of pink bags exceeded last year’s amount by 25 percent. A sum of more than 650,000 HUF (2,000 EUR) were donated for the in-style second-hand clothes which is offered to Hungary’s Women For Women Against Violence Society (NANE) by the magazine. Clothes remaining after the event is offered to Hungarian Charity Service of the Order of Malta by GLAMOUR’s publisher, Ringier Axel Springer Hungary.

„Toll free emergency phone line of NANE receives the calls of abuses women for nearly 25 years, since 1994. Our helping experts handle nearly 1,000 calls each year in their own free time, in voluntary work. GLAMOUR’s offering finally enables us to renew the whole system of our telephone line so it will be easier to redirect calls into the homes of our volunteers. This really means a help for us”, said Zsuzsanna Winkler from NANE.

My thank you belongs primarily to our readers and followers because year-by-year more of them take the effort to send in their clothes they no longer wear and participate on our event. The number of our partners also rose this year: above the operator company of Fashion Street, Surf detergent brand, Foxpost package-order service and Bubbles cleaning network joined our common goal. My colleagues at the editorial office have also been working for the success of this action for months. I am thankful for the effors of all participants”, said Krisztina Maróy editor-in-chief of GLAMOUR.

Wardrobe Refreshment project was supported by five Hungarian fashion vloggers this year – Vivien Alexy, Hajni Herczeg, Soulshine by Andi, Ditke and Kitti Czene. The influencer cooperation managed by HIVE Creative agency was successful: a total of 19 thousand followers liked the Instagram posts of the five vloggers, their YouTube videos reached alltogether 128 thousand people. Their posts received 5 thousand likes and 250 comments on YouTube.

About the Ringier Axel Springer Hungary group

The Ringier Axel Springer Hungary group is one of the leading media corporations in Hungary. Its portfolio includes strong brands, like market leader Blikk, as well as Blikk.hu, popular Kiskegyed, well-known GLAMOUR and Profession.hu. Budapest-based Ringier Axel Springer Hungary group employs over 400 employees and is the subsidiary of Ringier Axel Springer AG, the Swiss-German owned leading integrated multimedia corporation in Central and Eastern Europe.

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GLAMOUR Celebrates The Revolution of Love With Exklusive Fashion Portrait Series

The special fashion portrait series with which GLAMOUR magazine and the organisers of Sziget Festival celebrated Love Revolution this year is out. The photo series captured by the young Junior Prima Award winner photographer Wanda Martin using festival goers as models promotes peaceful coexistence of diversity and the harmony of unique styles.

 

Sziget Festival announced the Love Revolution this year promoting peaceful coexistence upholding the values of diversity. One of the most successful fashion magazines in Hungary, GLAMOUR, joined this initiative with a fashion portait series to show people the true face of diversity of beauty and the harmony of unique styles.

"Sziget is a big festival for all. The community of Sziget was formed 25 years ago to create a temporary “dream state” together, which became the centre of Europe for the meeting point of cultures. Respect for the freedom of the individual, the right of freedom of conscience and lifestyle, freedom of expression or freedom of knowledge and respect for the environment is not a question for us. A series of compelling photos linked to the multiculturalism and diversity of Sziget taken at Sziget Festival was published in the October issue of GLAMOUR magazine through the collaboration of photographer Wanda Martin," said the organisers of the popular festival.

"Strengthening the values of equality, tolerance and freedom in the soul of the younger generation has today become important above all. We primarily address young women in the magazine, on the fashion site and social media platforms, so it is a priority for us to show them the vision of a liveable, happy life and to try to encourage them to be open, realise themselves and fulfil their dreams," – highlighted the background of the cooperation Krisztina Maróy, editor-in-chief of the magazine.

The We Are Open movement joined Sziget Festival this year and likewise seeks to make tolerance and acceptance general values shared in Hungary. The special GLAMOUR photo series of the 2018 Sziget Festival was created to celebrate these values, with the editors of the magazine requesting Junior Prima Award winner photographer Wanda Martin to shoot this series. Now working in London and Budapest, Wanda completed her studies at the London College of Fashion, Moholy-Nagy University of Art and Design and Eötvös Lóránd University.

The photo series is accessible on Instagram, YouTube and in publications of the editorial.
https://www.instagram.com/p/Bn3Xn7siYjm/?taken-by=glamourhungary
https://www.youtube.com/watch?v=ZftZNOI1haU&t=5s

https://www.glamour.hu/divathirek/eljen-a-szeretet-forradalma-ilyen-szines-volt-a-sziget-fesztival-2018-ban-33221

In association with:
Photos: Wanda Martin
Editor: Borbála Nagy-György
Styling: Judit Pintér, Irina Szkiba

About the Ringier Axel Springer Hungary group

The Ringier Axel Springer Hungary group is one of the leading media corporations in Hungary. Its portfolio includes strong brands, like market leader Blikk, Blikk.hu, popular Kiskegyed, well-known GLAMOUR and Profession.hu. Noizz.hu online trend magazine for the millennials target group was added to the portfolio in 2017. The Budapest-based Ringier Axel Springer Hungary group, the subsidiary of Swiss-German owned Ringier Axel Springer Media AG, is the leading integrated multimedia corporation in Central-Eastern Europe.

Press contact:

Eszter Varga
Corporate Communications Manager
Ringier Axel Springer Hungary Kft.
M: +36 30 606 7215
eszter.varga@ringieraxelspringer.hu

Viktória Vető
Press Chief
Sziget Cultural Management Office
veto.viktoria@sziget.hu

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2018Aug27

Karolina Tyniec-Margańska appointed as Group Director Communication and Public Affairs at Ringier Axel Springer Media AG

On 16 August, Karolina Tyniec-Margańska assumed the role of Group Director Communication and Public Affairs at Ringier Axel Springer Media AG. She will also be responsible for corporate communication in Poland and will take the role of Corporate Communication Department Director at Grupa Onet-RAS Polska.

In both capacities, Karolina Tyniec-Margańska will in particular be responsible for the communication strategy and projects carried out by Ringier Axel Springer Media AG and Grupa Onet-RAS Polska. Tyniec-Margańska will be located in Warsaw and will report to Mark Dekan, CEO of Ringier Axel Springer Media AG and CEO of Grupa Onet-RAS Polska.

Mark Dekan, CEO of Ringier Axel Springer Media AG and CEO of Grupa Onet-RAS Polska: “Karolina Tyniec-Margańska will be responsible for all communications activities, including among others corporate communications, media relations and employee communication as well as public affairs of Ringier Axel Springer Media AG in Central and Eastern Europe. She will also oversee and coordinate all CEE Group communication activities in close cooperation with the communication teams located in Slovakia, Hungary and Serbia. Karolina Tyniec-Margańska is joining Grupa Onet-RAS Polska at an important time of merging the companies currently comprising the Group in Poland – they will become Ringier Axel Springer Polska Sp. z o. o. in September.”

Karolina Tyniec-Margańska: “The changes taking place on the media market as well as the consolidation of the activities of Ringier Axel Springer Polska as a single company creates many business and, consequently, also communication opportunities. I am happy to be able to join the team at such a crucial point in the development of the company, to be part of the change and to support Ringier Axel Springer in further building a strong brand and organisation in Central and Eastern Europe ”.
 
Karolina Tyniec-Margańska is a political scientist, media expert, coach and mentor in start-up programs. For the past five years she has headed the corporate, digital and marketing communication and public relations departments in international companies. Until mid-August she had worked at innogy Polska where she was responsible for corporate communication and public affairs. Tyniec-Margańska was a member of strategic teams in the largest companies in the energy industry in Poland and Europe. She was also responsible for the launch of the innogy brand in Poland and the representation of the entire sector in Brussels.

 

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Publishing Director Gergely Tóth-Császár Takes over the Management of the Marketing Division at Ringier Axel Springer Hungary

After spending five years at Ringier Axel Springer, marketing director Angéla Holczer is leaving the company to continue her career in another sector. Gergely Tóth-Császár is taking over the management of the marketing division as publishing director of the magazine portfolio.

Angéla Holczer began her career in 2011 as an intern at the legal predecessor of Ringier Axel Springer Hungary, Axel Springer Budapest Publishing Ltd. and later on retruned to the media corporation as marketing manager in 2013 after gathering one year Big Four experience. She managed the division within the company's Advertising and Marketing Directorate from 2014, which became an autonomous organisation unit in January 2017. Numerous successful marketing communication projects got underway under the professional direction of Angéla, which Gergely Tóth-Császár will continue as publishing director of the magazine division from mid-June 2018, while concurrently maintaining his previous business scope of competence.

Gergely Tóth-Császár has been a prime member of the publishing company and its legal predecessors for fourteen years. His career took off in 2004 when he arrived at Axel Springer and he has gathered ten years of experience in the field of publishing titles as controller and business coordinator. He was appointed to the position of publishing director of the magazine divison in 2014 to oversee the successful operation of the media corporation and its weekly and monthly magazines, as well as its professional and business development.

"We accepted the decision taken by Angéla Holczer with much regret, but know that the management of the marketing division is in good hands. Gergely Tóth-Császár is taking over the management of an independent team accustomed to working with each other, with employees that will continue to ensure the continuity of the marketing activities. I wish Angéla every success in continuing to build her professional career on behalf of the whole management team and thank Gergely for accepting the appointment to manage the area," said Dr Mária Király, COO at Ringier Axel Springer Hungary.

About the Ringier Axel Springer Hungary group

The Ringier Axel Springer Hungary group is one of the leading media corporations in Hungary. Its portfolio includes strong brands, like market leader Blikk, Blikk.hu, popular Kiskegyed, well-known GLAMOUR and Profession.hu. Noizz.hu online trend magazine for the millennials target group was added to the portfolio in 2017. The Budapest-based Ringier Axel Springer Hungary group, the subsidiary of Swiss-German owned Ringier Axel Springer Media AG, is the leading integrated multimedia corporation in Central-Eastern Europe.

Press contact:

Eszter Varga
Corporate Communications Manager
M: +36 30 606 7215
eszter.varga@ringieraxelspringer.hu

read more