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2017Dec05

Ringier Axel Springer Hungary teams up with Ads Interactive to represent its digital products

Ringier Axel Springer Hungary assigns Ads Interactive sales house to represent its digital advertising platforms. Strategic cooperation between the publisher and the influential Hungarian media sales agency will begin on 1 January 2018.

Ringier Axel Springer Hungary is outsourcing the sales and customer service activity of its digital products, as an outcome of which the Ads Interactive Media Group will be selling the advertising platforms of Blikk.hu, Blikk Rúzs, Kiskegyed.hu, Glamour.hu, Noizz.hu, Egészségkalauz.hu and Recepttár.hu from 2018.

In the framework of the cooperation, Ads Interactive will represent the digital products of the publisher towards media agencies. RAS sales team will continue to provide services for its biggest partners, just like how the sales activity of print products and BTL activities will not change either, and will stay at the publishing company. Indirect, non-agency clients will be handled in cooperation of the sales teams. Thus, the two parties will be jointly, in close cooperation offering the full range of high standard services for advertisers on the online advertising platforms of Ringier Axel Springer.

"Adjusting Ringier Axel Springer and the offer of Ads Interactive specialising in online sales may even lead to the transformation of the market," summarises Dr József Bayer, Managing Director of Ringier Axel Springer Hungary the most relevant advantage to the partnership.

"We are proud that Ringier Axel Springer chose us for this task. A major partnership is beginning for Ads Interactive, thanks to which we can further strengthen our relations with the largest media-buying agencies and clients”, highlights Iván Németh, Managing Director of the sales house.

"Innovation is exceptionally important for Ringier Axel Springer, which was why we were looking for a partner that is also an innovator in terms of technology and concurrently has a significant portfolio. This cooperation enables us to gear up our digital sales activity while we can focus on our greatest assets: content production, creative support and working out unique advertising solutions”, adds Imre Gerentsér, the Head of Digital Division of the publisher.

About Ringier Axel Springer Hungary group

The Ringier Axel Springer Hungary group is one of the leading media corporations in Hungary. Its portfolio includes strong brands, like market leader Blikk, Blikk.hu, popular Kiskegyed, well-known GLAMOUR and Profession.hu. Noizz.hu online trend magazine for the millennials target group was added to the portfolio in 2017. The Budapest-based Ringier Axel Springer Hungary group, the subsidiary of Swiss-German owned Ringier Axel Springer Media AG, is the leading integrated multimedia corporation in Central-Eastern Europe.

About Ads Interactive

Ads Interactive is one of the largest digital sales network in Hungary. In its portfolio the agency offers more than 140 websites of more than 100 publishers. Its main target is to provide its partners with sales technologies leading them towards their campaign goals. Unique rich media, programmatic, native and video appearance play an important role amongst its solutions which on the whole provide a wide scale of advertising possibilities.

Press contacts:

Eszter Varga
Corporate Communications Manager
Ringier Axel Springer Magyarország Ltd.
Tel.: +36 30 606 7215
eszter.varga@ringieraxelspringer.hu

Gergő Szakály
Communications Manager
Ads Interactive Network Kft.
M: +36 30 434 7969
gergo.szakaly@adsinteractive.hu

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Axel Springer with strong digital growth in the third quarter

EBITDA increases by 13.0 percent in the first nine months / Revenues up by 7.0 percent / Digital Media grows organically by 11.7 percent and generates 77.1 percent of group EBITDA / Forecast for the whole year confirmed

During the third quarter, Axel Springer continued the positive development trend from the first six months, increasing revenues and earnings in all operating segments. The Group particularly benefited from the continued growth dynamic of the digital business models. In the first nine months, they grew organically by 11.7 percent and accounted for 70.6 percent of total revenues. The EBITDA of digital media rose by 24.4 percent from EUR 328.1 million to EUR 408.0 million. The share of digital business in Group EBITDA increased considerably to 77.1 percent (PY: 72.4 percent). The growth of the digital activities was also reflected in international revenues. They rose by 10.3 percent in the reporting period to EUR 1,259.1 million (PY: EUR 1,141.4 million) and therefore generated half of the total revenues (49.3 percent, PY: 47.8 percent). Overall, Axel Springer increased revenues in the first nine months by 7.0 percent to EUR 2,554.7 million (PY: EUR 2,386.8 million). Adjusted for consolidation and currency effects, the Group achieved a 5.7 percent growth in revenues. 

During the first nine months, earnings before interest, taxes, depreciation, and amortization (EBITDA), adjusted for non-recurring effects, increased considerably by 13.0 percent to EUR 473.4 million (PY: EUR 419.0 million). The decisive factors here were activities in the Classifieds Media segment with a 17.7 percent rise in EBITDA and activities in the News Media segment, which increased its EBITDA by 23.2 percent. Also, a significant improvement in earnings in the Marketing Media segment (+ 39.6 percent) had a positive effect in the third quarter. This was driven above all by the reach-based portals aufeminin and idealo. The Group increased its EBITDA margin in the first nine months from 17.6 percent to 18.5 percent.

Based on the nine-month earnings, the Executive Board confirmed the forecast raised in the Interim Financial Report, which predicted a rise in EBITDA and adjusted earnings per share in the high single-digit percentage range for the whole year. Axel Springer continues to expect a rise in total revenues in the mid singledigit percentage range.
 
Dr Mathias Döpfner, Chief Executive Officer of Axel Springer SE: “Once again we have grown in all operating segments. Classifieds Media continued to be the strongest driver of this growth. We are also particularly pleased with the rise in revenues and earnings for News Media. The continued success of BUSINESS INSIDER and the extraordinarily good development in the advertising market – particularly with BILD – played a defining role here. Based on the strong developments in the first nine months, we are optimistic for the last weeks of this year. We therefore confirm our forecast.”
 
Thanks to the continued expansion of the digital activities, the average number of employees at Axel Springer increased in the first three quarters by 4.0 percent to 15,745 (PY: 15,143).
 
Significant increase in adjusted consolidated net income
 
The consolidated net income adjusted for non-recurring effects and impairments from purchase price allocations rose considerably in the first nine months by 17.0 percent to EUR 244.4 million (PY: EUR 208.9 million). The adjusted earnings per share increased by 16.1 percent to EUR 1.98 (PY: EUR 1.71). The unadjusted consolidated net income amounted to EUR 163.4 million (PY: EUR 363.4 million). The decrease was the result of significant one-off effects associated with the incorporation of Ringier Axel Springer Schweiz AG and the sale of CarWale in the prior year period. The unadjusted earnings per share was EUR 1.29, compared to EUR 3.23 in the prior year period. 
 
Free cash flow continues to rise 
 
During the first nine months, Axel Springer increased its free cash flow, excluding the effects of real estate transactions, by 71.7 percent to EUR 268.5 million (PY: EUR 156.4 million). This rise is mainly based on the significant increase in operating cash flow, attributable to positive earnings performance, higher payments from long-term compensation and restructuring programs in the prior year, and tax refunds from prior years received during the reporting period. The net debt amounted to EUR 1,225.2 million as of September 30, 2017 (December 31, 2016: EUR 1,035.2 million). Of the existing long-term credit lines of EUR 1,500.0 million, EUR 475.0 million was utilized by the end of September (December 31, 2016: EUR 680.0 million). As of September 30, 2017, the equity ratio was 39.6 percent, compared with 40.9 percent at the end of 2016.
 
Growth in revenues and earnings in all operating segments in the third quarter
 
Revenues in the Classifieds Media segment increased in the first nine months by 15.5 percent to EUR 745.3 million (PY: EUR 645.0 million). This was mainly attributable to job and real estate portals. The consolidation effects resulting, in particular, from the integration of Land & Leisure were also a factor. Adjusted for consolidation and currency effects, Classifieds Media’s revenues increased by 12.9 percent. The EBITDA of the segment increased considerably by 17.7 percent to EUR 307.6 million (PY: EUR 261.4 million). Adjusted for consolidation and currency effects, the EBITDA increased by 15.4 percent. With an improved EBITDA margin of 41.3 percent (PY: 40.5 percent), Classifieds Media remained highly profitable.

The News Media segment continued its positive development in the third quarter. For the nine-month period, News Media recorded an earnings increase of 1.9 percent to EUR 1,095.3 million (PY: EUR 1,075.1 million). The decisive factor here was the continued growth of the digital business models, especially abroad, with strong growth for BUSINESS INSIDER. The development of advertising revenues in both digital and print business was also pleasing in the third quarter, already reaching the prior year level after nine months. The EBITDA increased considerably by 23.2 percent to EUR 165.1 million (PY: EUR 134.0 million); the growth in revenues was a contributing factor here, alongside the continued cost discipline. Adjusted for consolidation and currency effects, including the initial consolidation of eMarketer in the prior year, the increase was 15.1 percent. The EBITDA margin improved from 12.5 percent in the prior year period to 15.1 percent.

The Marketing Media segment increased revenues in the reporting period by 9.6 percent to EUR 669.5 million (PY: EUR 610.8 million). Adjusted for consolidation and currency effects, revenues increased by 11.8 percent. After weaker development in the first half of the year, the EBITDA picked up noticeably in the third quarter and increased by 39.6 percent. This was mainly attributable to Reach Based Marketing and Performance Marketing. The EBITDA for the nine-month period therefore amounted to EUR 56.3 million, compared with EUR 57.9 million for the prior year period. The EBITDA margin for the segment was 8.4 percent, after 9.5 percent in the prior year period. 

Note: This press release, the Group Key Figures and the Quarterly Statement are available in German and English at: www.axelspringer.com/9-m-2017.

Axel Springer SE press contact:

Julia Sommerfeld

Tel: +49 30 2591 77613

julia.sommerfeld@axelspringer.de

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GLAMOUR Days Mobile App Is Here

Ringier Axel Springer's mobile app is the first coupon app in the Hungarian magazine market

The popular nationwide "shopping celebration" always comes out with something new to lift the shopping experience. GLAMOUR Days once again step up a notch: shoppers on GLAMOUR Days taking place between 12 and 15 October will be able to go hunting for the discounts offered during this week with digital coupons, since the October issue and the coupon book will also be on sale in a mobile app form in the app shops from 11 October.

The mobile app is available on the most popular platforms, iOS and Android, for everyone that likes digital solutions while shopping. Alike to the fans of the printed version, users of the application also receive the full October magazine and the coupon book accompanying it.

It's simple, fast and safe to use the digital coupons: customers select and validate the coupon they wish to use, which the shop assistant checks visually without taking the phone from the user, there is no need to hand it over. The application does not make the work of retailers more difficult either, since the digital coupons have the same code and information as the printed version. The safety features built in the application and the process of using the coupon screen out fraud and minimise possible abuse.

The application developed by the publisher of GLAMOUR, Ringier Axel Springer Hungary, is the first mobile app in the Hungarian magazine market that covers the whole process of coupon use in real time, safely and in a transparent manner, hence not only catering for digital (content)consumers, but also for the demands of GLAMOUR magazine trading partners.

About the Ringier Axel Springer Hungary group

The Ringier Axel Springer Hungary group is one of the leading media corporations in Hungary. Its portfolio includes strong brands, like market leader Blikk, Blikk.hu, popular Kiskegyed, well-known GLAMOUR and Profession.hu. Noizz.hu online trend magazine for the millennials target group was added to the portfolio in 2017. The Budapest-based Ringier Axel Springer Hungary group, the subsidiary of Swiss-German owned Ringier Axel Springer Media AG, is the leading integrated multimedia corporation in Central-Eastern Europe.

Press contact:

Eszter Varga
Corporate Communications Manager
M: +36 30 606 7215
eszter.varga@ringieraxelspringer.hu

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2017Oct06

Blikk.hu, the Most Visited News Site on Mobile

The majority of mobile telephone readers, some 1.5 million users, chose Blikk.hu in September, as an outcome of which it ranked first in mobile view amongst the audited Hungarian digital news channels. This makes Blikk the market leader not only in print format, but it now also ranks first on smartphones.

Based on DAR/OLA data for September 2017, Blikk became the most visited Hungarian news site on mobile with 1,472,368 real users a month, overtaking the biggest leading news portals.

The publishing company Ringier Axel Springer is traditionally strong in the print newspaper and magazine market, but has also been consciously focusing on its digital portfolio for years. "RAS Hungary endeavours to be one of the market leaders on mobile as well, since digital content consumers can increasingly be reached on this platform. Alongside Blikk.hu, a major part of the page impressions of Glamour.hu and our new trend-setter site Noizz.hu is also from mobiles,"  summarises RAS experiences Dr József Bayer, managing director of the media corporation.

About the Ringier Axel Springer Hungary group

The Ringier Axel Springer Hungary group is one of the leading media corporations in Hungary. Its portfolio includes strong brands, like market leader Blikk, Blikk.hu, popular Kiskegyed, well-known GLAMOUR and Profession.hu. Noizz.hu online trend magazine for the millennials target group was added to the portfolio in 2017. The Budapest-based Ringier Axel Springer Hungary group, the subsidiary of Swiss-German owned Ringier Axel Springer Media AG, is the leading integrated multimedia corporation in Central-Eastern Europe.

Press contact:

Eszter Varga
Corporate Communications Manager
M: +36 30 606 7215
eszter.varga@ringieraxelspringer.hu

read more